Neil Darrow Strauss : The Pioneer of Sexism's image
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Neil Darrow Strauss : The Pioneer of Sexism

Kavishala DailyKavishala Daily October 13, 2021
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'Poetry is the spontaneous overflow of powerful feelings:

it takes its origin from emotion recollected in tranquillity.' 

Neil Darrow Strauss an American Author, Journalist, and Ghostwriter knew by the pen names Style and Chris Powles, was born on the 13th of Oct, 1973. Best known for his book The Game: Penetrating the Secret Society of Pickup Artists, in which he explains his experiences in the seduction community in an effort to become a "pick-up artist."

Also, a contributing editor at Rolling Stone and also wrote regularly for The New York Times.

The turning point in his career that led him to earn Fame -

Strauss was cordially invited by Jon Pareles to become a music critic at The New York Times where he wrote the Pop Life column and front-page stories on Wal-Mart's CD-editing policies.

Strauss also contributed to Esquire, Maxim, Spin, Entertainment Weekly, Details, and The Source in addition to writing liner notes for albums by Nirvana and others. He has also appeared in Beck's music video Sexx Laws which also featured Jack Black, in Thirty Seconds to Mars video Up in the Air, and he made a brief appearance as a cancer patient in episode 4, season six of Curb Your Enthusiasm.

The War of Games and seduction

After leaving The New York Times to ghostwrite Jenna Jameson's memoirs, Strauss joined a sub-culture of pick-up artists known as the seduction community, creating the persona of "Style" in 2001 and pseudonym of "Chris Powles", eventually publishing an article in The New York Times about his experiences in 2004. In 2005, he published The Game: Penetrating the Secret Society of Pickup Artists, a book about his transformation into "Style", a pickup artist under the tutelage of Mystery. In addition to documenting his experiences with pickup artists like Mystery, Steve P, Rasputin (Hypnotica), Ross Jeffries, and numerous others, it also describes his interactions with celebrities including Britney Spears, Tom Cruise, and Courtney Love

His follow-up book, the graphic novel How to Make Money Like a Porn Star, was published on September 26, 2006. The same year, "Shoot", Strauss' short film about becoming a rock star, was released. He co-wrote, directed, and performed in Shoot. Also in 2006, in collaboration with Dave Navarro and Entourage writer Cliff Dorfman, he created a one-hour TV drama The Product for FX. He also worked with James Gandolfini on a show, Roadies, for HBO. In 2007, he released a follow-up to The Game, Rules of the Game, a two-book boxed set.

Strauss has continued to be involved with pickup artistry through his dating coaching company Stylelife Academy, founded in 2007. Most of the coaching is done by employed coaches, rather than Strauss himself, though he does make appearances at yearly conferences and in some video products sold by the company.

Life changed after marriage and divorce

On August 31, 2013, Strauss married the model Ingrid De La O, whom he met in 2010. Before the wedding, he held a funeral-themed bachelor's party, laying to rest his 'Style' persona.

In March 2015, Strauss had a child and shared the news on his website, along with information on his new book, The Truth: An Uncomfortable Book About Relationships, which was released on October 13, 2015. The Truth, a sequel to The Game, covers his struggles to build and maintain a relationship with Ingrid after his years of immersion in the seduction community.

Strauss and Ingrid De La O divorced in October 2018. In February 2020, Strauss confirmed his divorce from Ingrid De La O on Gabrielle Reece's podcast and talked about his life after his divorce among other things.


  • The Game: Penetrating the Secret Society of Pickup Artists(2005)
  • How to Make Money Like a Porn Star(2006)
  • Rules of the Game(2007)
  • Emergency: This Book Will Save Your Life(2009)
  • Everyone Loves You When You're Dead: Journeys Into Fame and Madness(2011)
  • The Truth: An Uncomfortable Book About Relationships(2015)

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